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The Propeller Group discusses the details of their collaboration with advertising firm TBWA and production company Rice Creative on the rebranding of communism, a project that culminated with the making of Television Commercial for Communism (TVCC). The artists also describe the storyline of the animation that TBWA created, talk about the process of designing a new logo for the ideology in association with Rice Creative, and reveal the symbolism in the project’s use of the color red. [July 2013]

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